How Food Trucks with Online Ordering Can Deepen Guest Relationships
Food trucks with online ordering systems are doing more than simply processing payments—they're offering a richer guest experience. Connecting hungry people with delicious food is a tried-and-tested business model, but the transaction is pretty much limited to the time and place where it's made. That is a missed opportunity. Savvy food truck operators who are able to harness new technology to enable deeper, richer relationships—which extend far beyond simply satiating immediate hunger—will be the most successful. One tech solution that continues to increase in popularity is the use of QR codes. While they've been used in Asia for quite a while, they've started to become commonplace across the U.S. Research from Statista has found that the U.S. and U.K. have seen more and more QR codes as businesses and restaurants across the world are starting to use them more regularly. In some cases, they've even taken the place of registers, with transactions now largely taking p...