20 EASY MARKETING TIPS FOR FOOD TRUCK CATERERS
Whether you already have a food truck catering business or are currently in the process of setting one up, you need to make sure that your target customers know about your business. It doesn’t matter how good your chili dogs, vegan burgers, tacos, or smoothies are, if no one knows about your business, you will not get as many sales as you may want.
The thought of working on marketing for a business can make many people nervous, however, it doesn’t need to be as difficult as you may think. In the following post, we are going to highlight 20 great and easy-to-implement marketing ideas.
Optimize your food truck business website for smartphones and tablets
Add a blog to your site and regularly update it
Make sure you have an active social media presence
Use relevant and appropriate # hashtags effectively
Make full use of Instagram Stories
Don’t dismiss press releases, as these are still effective
Book a spot in local and national trade shows as these are an excellent way to reach a greater audience
Offer a money-off voucher from time to time
Offer a discount to anyone that signs up to a mailing list related to your business
Think about establishing a monthly newsletter to send to people on your mailing list
Brand your food truck, van, or vehicle. Have your logo, URL and contact number displayed on the side
Set a Google Alert to notify you when your business name is mentioned in any content online and be sure to share any positive feedback or reviews on your social media accounts
Put your team under the spotlight. Whether it's in the form of them running your social media accounts for the day and fielding questions from customers or taking photos of them working on the food
Consider approaching some high ranking bloggers to cover your business in exchange for a free meal
Set up competitions on social media platforms to encourage your customers to create their own content about your brand
Loyalty schemes are a great way to encourage customers to return to your mobile catering business
Provide your customers with a promotional leaflet or business card with their order of food.
Consider investing in a professional photographer to take photos of your food to use on social media, your website and even the menu on your food truck.
If you use local suppliers for the ingredients you use in your dishes, team up with them, so that you can both benefit from help marketing your businesses.
Take full advantage of video marketing. Many foodies and internet users in general love video content, so create behind the scenes videos showing how you prepare your most popular dishes or showcase footage from special events and trade shows you’ve visited. You can also use this as an opportunity to introduce your customers and interested ones in your team.
Obviously, with each of these suggestions, you need to have a plan and strategy, but if you are struggling to get marketing for your business off the ground, they should be a great starting point.
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