How Food Trucks with Online Ordering Can Deepen Guest Relationships

Food trucks with online ordering systems are doing more than simply processing payments—they're offering a richer guest experience.

Connecting hungry people with delicious food is a tried-and-tested business model, but the transaction is pretty much limited to the time and place where it's made. That is a missed opportunity. Savvy food truck operators who are able to harness new technology to enable deeper, richer relationships—which extend far beyond simply satiating immediate hunger—will be the most successful.

One tech solution that continues to increase in popularity is the use of QR codes. While they've been used in Asia for quite a while, they've started to become commonplace across the U.S.

Research from Statista has found that the U.S. and U.K. have seen more and more QR codes as businesses and restaurants across the world are starting to use them more regularly. In some cases, they've even taken the place of registers, with transactions now largely taking place on smartphones.

QR codes can be used to link guests to a digital menu. Once they select what they'd like, they pay for their food, and the order flows through to the kitchen. Initially, QR codes were used to stop guests from crowding restaurants. However, these codes soon emerged as yet another method of online ordering, making it much more convenient.

Food trucks are now uniquely positioned to take advantage of this change in consumer behaviors.