How Do You Brand a Food Truck?
Before you can start brainstorming color schemes and marketing campaigns, you first have to develop a clear understanding of your restaurant brand. Ultimately, this will influence how your customers perceive and interact with your business. Your food truck brand dictates how your business lives on in the minds of your customers. This means that from the first time anyone sees your logo on their Instagram feed (or on the side of your food truck as it drives down the street), your brand should be memorable. Be sure to remain cohesive and consistent with your imagery, logo, menu, brand voice, font choices, and social media presence. How to Create a One-of-a-Kind Food Truck Brand Creating a memorable brand is all about leaning into what makes your food truck unique. A food truck brand should not only be enticing, but true to your spirit as an owner and restaurateur. Your brand should answer the question, “Why should customers choose your food truck over the opposing truck down the street...